A sign outside a Dairy Queen in Kewaskum, Wisconsin, has sparked online controversy
for its emphasis on traditional holiday greetings and expressions of gratitude to veterans.
The sign, which includes phrases like “Merry Christmas” and “Happy Easter,” was erected
by owner Kevin Scheunemann nearly four years ago to reflect his commitment to serving
God and country. It originally went up in response to a customer complaint about Christian
music in the restaurant. While the sign had not caused further issues until recently,
it gained attention after an Oregon tourist posted a photo of it on Facebook, igniting a
debate about inclusivity. Some support the message, while others criticize its visibility.
Local business owners have defended Scheunemann, stating customers are free to leave if they disagree.
Dairy Queen clarified that the sign does not reflect the company’s official stance,
emphasizing that all customers should be treated with respect, regardless of their religious beliefs
