The size of a spice tin can have a big impact, as demonstrated by a lawsuit against McCormick & Co. by Watkins Inc.,
a smaller company. Watkins alleges that McCormick reduced the amount of pepper in their tins by 25% while
keeping the tin size the same, potentially misleading consumers into thinking they’re getting more pepper than they actually are.
This issue revolves around fairness and honesty in packaging. McCormick’s tins are opaque, making it difficult for
consumers to gauge the amount of pepper inside. In contrast, Watkins offers smaller tins with the same amount
of pepper as McCormick’s, providing transparency to customers. Watkins argues that McCormick’s packaging strategy aims
to deceive consumers and unfairly elevate their product above others
